The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers (平装)

基本信息出版社:BUSINESS PLUS; Revised and Upd (2005年4月20日)平装:272页ISBN:0446694665条形码:9780446694667产品尺寸及重量:20.3 x 13.4 x 1.9 cm ; 255 gASIN:0446694665

商品描述内容简介For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly sophisticated customers who expect all services to be done in "real time." Discover: * The Long View: Studying and really understanding your company-and your customer's business-can mean years of selling success * "Lamp" Strategies: Activate a Large Account Management Process strategy to turn your best customers into permanent "external assets" * Trends and Market Forces: Constantly identify and reappraise the conditions that can make your services more crucial than ever * Channels of Communication: The right contacts and communication lines will help you make key changes-before it's too late