For God, Country, and Coca-Cola (平装)
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品牌: Mark Pendergrast
基本信息出版社:BASIC BOOKS; Rev and Expande (2000年3月17日)平装:664页ISBN:0465054684条形码:9780465054688产品尺寸及重量:23.3 x 15.6 x 4.5 cm ; 817 gASIN:0465054684
商品描述内容简介"For God, Country and Coca-Cola" is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, "The Real Thing."媒体推荐Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism