Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (精装)

基本信息出版社:JOHN WILEY & SONS INC (2010年3月8日)精装:400页ISBN:0470571098条形码:9780470571095产品尺寸及重量:21.7 x 13.6 x 3.4 cm ; 599 gASIN:0470571098

商品描述内容简介What if you had an instruction manual for Social Media? Now you do. The Social Media Manifesto is the ultimate guide to branding and building your business in the era of the Social Web "The Social Media Manifesto" thoroughly examines the social media landscape and how to effectively use it in business-one network and one tool at a time. The guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits. Everything you need to know about social media marketing, starting with where you need to start and how to determine which social networks to participate in and why How to come up with effective ideas based on the proven examples of other peers and companies How to get buy-in from the team Ways to establish a supportive ecosystem for these new activities Specific advice for building a brand and communities in each network Direction in participating in each network in ways that benefit your personal and professional brands Keys to increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Advice for creating new opportunities and marketing programs using lessons learned in social media This is the first book that includes everything readers need to learn, begin, and accelerate effective social media programs. Readers will walk away with everything they need to know in order to turn the Social Web into a powerful tool for branding and building their businesses.