Wordcraft: The Art of Turning Little Words Into Big Business (平装)
点此进入淘宝搜索页搜索分類: 图书,进口原版书,Business & Investing（商业与投资）,Job Hunting & Careers（求职与职业）,
品牌: Alex Frankel
基本信息出版社:THREE RIVERS PR (2005年3月22日)平装:256页ISBN:1400051053条形码:9781400051052产品尺寸及重量:20.5 x 13.3 x 1.6 cm ; 191 gASIN:1400051053
商品描述内容简介In "Wordcraft," Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how and#64257;ve major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people's behavior. The book is and#64257;lled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.媒体推荐In "Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how and#64257; ve major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people's behavior. The book is and#64257; lled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.