Tales for Change: Using Storytelling to Develop People and Organizations (平装)
分類: 图书,进口原版书,Business & Investing(商业与投资),Management & Leadership(管理与领导力),Management,
品牌: Margaret Parkin
基本信息出版社:KOGAN PAGE (2010年12月28日)平装:172页ISBN:0749461004条形码:9780749461003产品尺寸及重量:23.2 x 15.6 x 1.4 cm ; 323 gASIN:0749461004
商品描述媒体推荐The link between storytelling and the concept of change and transition is as old as some of the stories themselves; the frog turns into the handsome prince, the ugly duckling into a swan and Cinderella into a princess. However, storytelling is not just the province of children: it is a powerful and compelling resource that can be used to re-frame and re-size problems and provide useful metaphors for the boardroom, office and individual.
Showing how and when to use stories to maximum effect, Tales for Change helps managers, trainers, educators and coaches reinforce key messages or stimulate fresh thinking. The book includes 50 tried and tested tales that can be used to address organizational change. These tales communicate ideas, aid memorable learning and encourage brainstorming sessions, as well as help those involved cope with the stress of change, enhance emotional intelligence and increase creativity.