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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Marketing & Sales（市场与销售）,Marketing,
　　品牌: Ruth Gosnay

基本信息出版社:KOGAN PAGE; Revised (2010年12月28日)平装:176页ISBN:0749462248条形码:9780749462246ASIN:0749462248

商品描述媒体推荐The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.

 

 

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