Branddigital (平装)
点此进入淘宝搜索页搜索分類: 图书,进口原版书,Business & Investing（商业与投资）,Marketing & Sales（市场与销售）,Marketing,
品牌: Allen P. Adamson
基本信息出版社:PALGRAVE (2009年9月1日)平装:304页ISBN:023061762X条形码:9780230617629产品尺寸及重量:22.9 x 15.5 x 2.3 cm ; 341 gASIN:023061762X
商品描述内容简介In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In "BrandDigital," " "Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains how to harness the multiple functions of social networking, digital word-of-mouth, consumer-generated ideas, "green" branding, and new technologies such as the Blackberry and iPhone, while sticking to a simple, compelling, and credible brand promise. The book includes over 100 interviews with top branding professionals at Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson and Johnson, Nike, and others, providing numerous case studies of successful branding strategies in our age of global technological acceleration.