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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Marketing & Sales（市场与销售）,Marketing,
　　品牌: Ira Matathia

基本信息出版社:PALGRAVE (2006年9月17日)平装:256页ISBN:1403971854条形码:9781403971852产品尺寸及重量:22.4 x 14.2 x 1.8 cm ; 323 gASIN:1403971854

商品描述内容简介From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of "Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.* From the team that created the buzz around the word "metrosexual"* Businesses--from automobiles to cosmetics--are implicated in this change* The flipside of Faith Popcorn's "EVEolution

 

 

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