Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It (平装)
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品牌: Grant Leboff
基本信息出版社:KOGAN PAGE (2011年2月28日)平装:224页ISBN:0749460504条形码:9780749460501ASIN:0749460504
商品描述内容简介"Sticky Marketing" highlights the seismic changes that are taking place in marketing: the shift from mass to niche, competition to collaboration, products to experiences, and messages to conversations. It analyzes the traditional view of marketing - what most people are still doing - and why it worked. It then assesses why it doesn't work now and, with practical answers to real problems, describes what to do about it. Enlightening and accessible, it explains new concepts so that they are readily understandable.媒体推荐Grant Leboff highlights the seismic changes that are taking place in marketing: the shift from mass to niche, competition to collaboration, products to experiences, and messages to conversations. It analyzes the traditional view of marketing - what most people are still doing - and why it worked. It then assesses why it doesn't work now and, with practical answers to real problems, describes what to do about it. Enlightening and accessible, it explains new concepts so that they are readily understandable. It provides a new marketing perspective that helps companies ensure their marketing is "sticky" -- attracting the right customers and building the right relationships for future business success.