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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,Retailing,
　　品牌: Andrew Seth

基本信息出版社:KOGAN PAGE (2011年2月28日)精装:352页ISBN:0749461047条形码:9780749461041ASIN:0749461047

商品描述媒体推荐"The Grocers" is an authoritative history and analysis of the supermarket industry, completely up-dated in this new edition. The book describes the fierce competitive struggle between the major players, and includes a summary of the main players in Europe and the USA. Seth and Randall draw lessons about the key factors behind success so far, and the qualities that will be needed to survive and win in future.

The third edition brings the story bang up to date, covering developments that have taken place in the last eight years, such as Morrison's takeover of Safeway. Moreover, it examines current issues such as retailing in a recession, the rise of the hard discounters, and increasing international competition.

 

 

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