Modern Management: Concepts and Skills (12th Edition)

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  分類: 图书,进口原版,Business & Investing(商业与投资),Management & Leadership(管理与领导力),Management,
  品牌: Samuel C. CertoTrevis Certo

基本信息出版社:Prentice Hall; 12 (2011年1月17日)平装:600页正文语种:英语ISBN:0132176319条形码:9780132176316商品尺寸:21.5 x 2.2 x 27.6 cm商品重量:1 KgASIN:0132176319商品描述内容简介Core concepts, cutting-edge skill training.

Modern Managementis a traditionally organized principles of management text that integrates core concepts with cutting-edge skill training—all while keeping the focus on application.目录PART 1: INTRODUCTION TO MODERN MANAGEMENT

Chapter 1. Introducing Modern Management: Concepts and Skills

Chapter 2. Managing: History and Current Thinking

PART 2: MODERN MANAGEMENT CHALLENGES

Chapter 3. Corporate Social Responsibility, Ethics, and Sustainability

Chapter 4. Management and Diversity

Chapter 5. Managing in the Global Arena

Chapter 6. Management and Entrepreneurship

PART 3: PLANNING

Chapter 7. Principles of Planning

Chapter 8. Making Decisions

Chapter 9. Strategic Planning: Strategies, Tactics, and Competitive Dynamics

Chapter 10. Plans and Planning Tools

PART 4: ORGANIZING

Chapter 11. Fundamentals of Organizing

Chapter 12. Responsibility, Authority, and Delegation

Chapter 13. Managing Human Resources

Chapter 14. Organizational Change: Stress and Conflict

PART 5: INFLUENCING

Chapter 15. Influencing and Communication

Chapter 16. Leadership

Chapter 17. Motivation

Chapter 18. Groups and Teams

Chapter 19. Managing Organization Culture

Chapter 20. Creativity and Innovation

PART 6: CONTROLLING

Chapter 21. Controlling, Information, and Technology

Chapter 22. Production Management and Control

 
 
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