Microeconomics Principles: A Contemporary Introduction
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品牌: William A. McEachern
基本信息出版社:South-Western, Division of Thomson Learning; 8th international ed (2011年2月10日)平装:544页正文语种:英语ISBN:0324579756条形码:9780324579758商品尺寸:25.1 x 21.6 x 1.8 cm商品重量:975 gASIN:0324579756商品描述内容简介Easy to understand and filled with lively real-world examples, Microeconomic Principles: A Contemporary Introduction, 8e International Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your own life experiences. These life experiences are then explained as economic concepts through interesting case studies and a clean focused design. The case studies are found throughout the text, giving you genuine insight into how economic principles work in the real world. McEachern's approachable style is enhanced by the powerful learning tools you'll find on Aplia, a Web-based educational program designed to improve your understanding and your grade.目录1. The Art and Science of Economic Analysis. 2. Some Tools of Economic Analysis. 3. Economic Decision Makers. 4. Demand and Supply Analysis. 5. Elasticity of Demand and Supply. 6. Consumer Choice and Demand. 7. Production and Cost in the Firm. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. 11. Resource Markets. 12. Labor Markets and Labor Unions. 13. Capital, Interest, and Corporate Finance. 14. Transaction Costs, Imperfect Information, and Market Behavior. 15. Economic Regulation and Antitrust Policy. 16. Public Goods and Public Choice. 17. Externalities and the Environment. 18. Income Distribution and Poverty. 19. International Trade.
