Managerial Statistics
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品牌: Gerald Keller
基本信息出版社:South-Western; Cengage Learning [Distributor]; International abbreviated ed of 8th revised ed (2011年2月10日)精装:784页正文语种:英语ISBN:032459433X条形码:9780324594331商品尺寸:25.2 x 20.4 x 2.8 cm商品重量:1.3 KgASIN:032459433X商品描述内容简介MANAGERIAL STATISTICS ABBREVIATED, 8E International Editon, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today's managers--and teaches you how to apply them to real business problems. Using a proven three-step ICI approach to problem solving, the text teaches you how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics doing them by hand, using Excel", or using MINITABO; and how to INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text's vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. These comprehensive applications give you hands-on practice, while solid pedagogical elements make the material more accessible and easy to apply to your world. In addition, learning resources such as ThomsonNOWO and the Student Suite CD-ROM maximize study time to help you achieve the results you want. Completely up-to-date, the eighth edition offers comprehensive coverage, current examples, and Excel" 2007 and MINITAB 15O content.目录1. What Is Statistics? PART 1: DESCRIPTIVE TECHNIQUES. 2. Graphical and Tabular Descriptive Techniques. 3. Art and Science of Graphical Presentations. 4. Numerical Descriptive Techniques. 5. Data Collection and Sampling. PART 2: PROBABILITY. 6. Probability. 7. Random Variables and Discrete Probability Distributions. 8. Continuous Probability Distributions. 9. Sampling Distributions. PART 3: INTRODUCTION TO STATISTICAL INFERENCE. 10. Introduction to Estimation. 11. Introduction to Hypothesis Testing. PART 4: STATISTICAL INFERENCE: ONE AND TWO POPULATIONS. 12. Inference about One Population. 13. Inference about Two Populations. PART 5: STATISTICAL INFERENCE: ANALYSIS OF VARIANCE AND CHI-SQUARED TESTS. 14. Analysis of Variance. 15. Chi-Squared Tests. PART 6: REGRESSION. 16. Simple Linear Regression and Correlation. 17. Multiple Regression. Appendix A: Data File Sample Statistics. Appendix B: Tables. Appendix C: Answers to Selected Even-Numbered Exercises. Index.
