Comeback: The Fall & Rise of the American Automobile Industry
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品牌: Paul IngrassiaJoseph B. White
基本信息出版社:Simon & Schuster (1995年10月18日)平装:512页正文语种:英语ISBN:0684804379条形码:9780684804378商品尺寸:22.3 x 15.3 x 3.4 cm商品重量:676 g品牌:Simon & SchusterASIN:0684804379商品描述内容简介InComeback,Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.Comebackis a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.媒体推荐Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended. --Review