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　　分類: 图书,进口原版,Business & Investing（商业与投资）,Marketing & Sales（市场与销售）,Consumer Behavior,
　　品牌: James B. Twitchell

基本信息出版社:Simon & Schuster (2003年6月24日)平装:320页正文语种:英语ISBN:0743245067条形码:9780743245067商品尺寸:21.4 x 14.1 x 2 cm商品重量:349 g品牌:Simon & SchusterASIN:0743245067商品描述内容简介Luxury isn't just for the rich,says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. InLiving It Up,sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it.In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters.Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity.Sharply observed and wickedly funny,Living It Upis a revealing and entertaining examination of why we are all part of the cult of luxury.媒体推荐BusinessWeekHere's a book for people who like their airline tickets first class and their champagne vintage. --Review

 

 

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