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　　分類: 图书,进口原版,Business & Investing（商业与投资）,Business Life（商务生涯）,Ethics,
　　品牌: Fran Hawthorne

基本信息出版社:Beacon Press (2012年6月19日)精装:224页正文语种:英语ISBN:0807000949条形码:9780807000946商品重量:567 gASIN:0807000949您想告诉我们您发现了更低的价格?

商品描述内容简介In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? InEthical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist—to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.媒体推荐“Fran Hawthorne’s illuminating book will delight fans of 'corporate social responsibility'—and enrage its critics. Her descriptions of Apple, for example, at once beloved and much criticized by the CSR crowd, aptly captures the essence of the debate.”—Adam Lashinsky, author ofInside Apple

“In assessing corporate performance on social responsibility, Fran Hawthorne digs beneath the surface of some of America’s most beloved companies. Given the multiple dimensions of sustainability and ethical performance, it can come as no surprise that she finds no company is perfect. But there are differences. Bravo toEthical Chicfor helping to illuminate which companies are on the right track.”—Daniel C. Esty, co-author ofGreen to Gold

 

 

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