Strategic Management: Concepts and Cases
点此进入淘宝搜索页搜索分類: 图书,进口原版,Business & Investing（商业与投资）,Management & Leadership（管理与领导力）,Management Science,
品牌: Charles E. BamfordPage West
基本信息出版社:South-Western, Division of Thomson Learning; International ed (2011年2月10日)平装:384页正文语种:英语ISBN:143904130X条形码:9781439041307商品尺寸:25.6 x 20.2 x 1.8 cm商品重量:762 gASIN:143904130X商品描述内容简介"Management: The New Workplace, 6/e International Edition" provides an engaging survey of modern management practice that seamlessly integrates classic and contemporary principles. Rather than concentrating on large global enterprises, the text focuses on dynamic small to mid-sized 'local' businesses and entrepreneurial issues, giving students valuable real-world insights and practical skills they can readily apply when beginning or continuing their careers. To help students deepen their understanding and hone their skills, numerous skill-building and application exercises appear in every chapter. "Management: The New Workplace, 6/e International Edition" also features a streamlined format and impressive ancillary package that make it affordable, flexible, well-suited to any course, and effective for students of diverse backgrounds and interests.目录Section A: INTRODUCTION:STRATEGY, PERFORMANCE & DIRECTION. 1. Strategy. 2. Performance. 3. Vision and Mission. Section B: ANALYSIS. 4. External Environment. 5. Value Chain. 6. The Resource-Based View. 7. Strategy at the Business Level. Section C: LIFE CYCLE DYNAMICS & CORPORATE STRATEGY. 8. Life Cycles. 9. Competitive Landscapes. 10. Strategy at the Corporate Level. Section D: IMPLEMENTATION. 11. Structure. 12. Control & Performance.