Simple
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品牌: Alan SiegelIrene Etzkorn
基本信息出版社:Twelve (2012年8月21日)平装正文语种:英语ISBN:1455516198条形码:9781455516193ASIN:1455516198您想告诉我们您发现了更低的价格?
商品描述内容简介For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with such organizations as Xerox, American Express, the NBA, 3M, the U.S. Air Force, the Girl Scouts, Carnegie Mellon University, and the IRS to simplify their processes, their offerings, everything they do--with dramatic results for these businesses and the customers they serve.
Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple -- it demands a commitment to clarity, honesty, discipline, and intelligence. For those willing to make the commitment, there things can be said with certainty: 1) Simplicity Works, 2) It is accessible to all of us, and 3) We've never needed it more than we do today.
These three principles are at the core ofSIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you tokeep ondoing them. It can all be summed up in a single word:SIMPLE.作者简介Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. Siegel has worked as a consultant, author, and commentator, creating guides for theWall Street Journalon understanding financial markets, and serving on the boards of numerous business and cultural organizations.
Irene Etzkorn is one of the world's foremost authorities on simplification, and has built Siegel+Gale's Simplification portfolio into the largest and most well-respected in the field. She has worked extensively in the financial services, government and healthcare sectors, for clients like Allstate Insurance, the Centers for Medicare and Medicaid Services, General Electric, the IRS, Genworth Financial, and the Securities and Exchange Commission (SEC) to simplify their customer experience.
