The Media Ecosystem: What Ecology Can Teach Us about Responsible Media Practice

基本信息出版社:EVOLVER EDITIONS (2012年7月10日)平装:144页正文语种:英语ISBN:1583944591条形码:9781583944592商品重量:367 gASIN:1583944591亚马逊热销商品排名:图书商品里排第319,589名 (查看图书商品销售排行榜)第7位-图书>进口原版书>Nonfiction（非虚构类）>Social Sciences（社会科学）>Human Geography第24位-图书>进口原版书>Outdoors & Nature（户外与自然）>Environment（环境）第27位-图书>进口原版书>Nonfiction（非虚构类）>Social Sciences（社会科学）>Media Studies您想告诉我们您发现了更低的价格?

商品描述内容简介InThe Media Ecosystem, Antonio Lopez draws together the seemingly disparate realms of ecology and media studies to present a fresh and provocative interpretation of the current state of the mass media—and its potential future. Lopez explores the connections between media and the environment, arguing that just as the world's powers have seized and exploited the physical territories and natural resources of the earth, so, too, have they colonized the "cultural commons"—the space of ideas that everyone shares. He identifies the root of the problem in the privileging of "mechanistic" thinking over ecological intelligence, which recognizes that people live in a relationship with every other living thing on the planet.

In order to create a more sustainable media ecosystem—just like the preservation of organic ecosystems—we must reconnect our daily media activities to their impact on others and the environment. To become "organic media practitioners," we must become aware of the impact of media use on the environment; recognize media's influence on our perception of time, space, and place; understand media's interdependence with the global economy; be conscious of media's interaction with cultural beliefs; and develop an ethical framework in order to act upon these understandings. Above all, Lopez calls for media producers and consumers alike to bring a sense of ritual and collaboration back to the process of communication, utilizing collective intelligence and supporting a new culture of participation. Containing both wide-reaching analysis and practical tips for more conscious media use,The Media Ecosystemis designed for all those who seek a more sustainable future.

媒体推荐“The media is the air we breathe and the water we swim in; Antonio López reminds us of its importance, and of its many failings—but also suggests how we can increasingly take control of media-making in ways that can shift the world in positive directions.” —Bill McKibben, founder of 350.org and author ofEarth: Making a Life on a Tough New Planet;Deep Economy: The Wealth of Communities and the Durable Future; andThe Age of Missing Information

"How can the burgeoning use of the mediasphere by billions of inhabitants of planet earth help us to address the systemic environmental challenges to our embodied existence on the planet? Can the media ecology and bio-ecology be reconciled? Can the self-organizing methods and tools that have emerged in recent years be applied to solving ecological problems? And what can our knowledge of ecological best practices contribute to our use of media and our education in the use of media?The Media Ecosystemoffers a bridge between the cyber-realm and the bio-realm that could be one of the most important survival tools our species can wield in coming years." —Howard Rheingold, author ofSmart MobsandNet Smart: How to Thrive Online

“Twenty-first-century media is a moving target. InThe Media Ecosystem, Antonio López helps us understand the multi-faceted (and more importantly, multi-cultural) aspects of delivering critical information in today’s world. We can’t afford slow delivery to such fast-moving and fundamentally important problems. Learn from nature and López’s book, and carry on the good fight!”—Randy Hayes, Rainforest Action Network founder and director of Foundation Earth

“The Media Ecosystemis a necessary, timely, and useful piece of work.” —David Abram, author ofThe Spell of the Sensuous