By Invitation Only
点此进入淘宝搜索页搜索分類: 图书,进口原版,Arts & Photography（艺术与摄影）,Design & Decorative Arts(设计与装饰艺术),
品牌: Victionary
基本信息出版社:Victionary (2010年2月10日)平装:240页正文语种:英语ISBN:9881732794条形码:9789881732798商品尺寸:24.9 x 18.2 x 2.1 cm商品重量:903 gASIN:9881732794商品描述In the increasingly competitive world of advertising and marketing, successfully launching a new product or service is a huge challenge. And, even the world's leading agencies and designers find it increasingly difficult to come up with an idea that is completely new, completely original.
By Invitation Only is a collection of some of the world's most innovative launch concepts created in recent years and demonstrates the lengths to which corporations will go to get the attention of the consumers targeted.
Brand names featured include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc. Concepts range from elaborate printed invitations to exclusive champagne infused watch launches to a block of wood inviting decking customers to "come and see why we're designers not builders." Agencies featured include Why Not Associates, Sagmeister Inc, Studio Round, Fernando Rocha, Magpie Studio, and more.