Strategic Management Essentials
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品牌: Charles W.L. HillGareth R. Jones
基本信息出版社:South-Western, Division of Thomson Learning; International ed of 2nd revised ed (2011年2月10日)平装:400页正文语种:英语ISBN:0324788495条形码:9780324788495商品尺寸:25.2 x 20.2 x 1.4 cm商品重量:680 gASIN:0324788495商品描述内容简介STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textAs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesuboth domestic and internationaluso that students gain practice putting chapter concepts into action.目录Part 1: THE STRATEGIC MANAGEMENT LANDSCAPE. 1. The Strategy-Making Process for Competitive Advantage. 2. Stakeholders, the Mission Statement, Corporate Governance, and Ethics. Part 2: DETERMINING COMPETITIVE ADVANTAGE. 3. External Analysis. 4. Foundation of Competitive Advantage. Part 3: MAINTAINING LONG-RUN COMPETITIVE ADVANTAGE. 5. Positioning of Business-Level Strategy. 6. Choosing Global Entry Strategies. 7. Corporate-Level Strategy. Part 4: STRATEGY IMPLEMENTATION. 8. Implementing Change to Build a Company. 9. Organizational Design. Part 5: CASES IN STRATEGIC MANAGEMENT. Case 1: Boeing Commercial Aircraft: Comeback? Case 2: The Home Videogame Industry: Pong to Xbox 360. Case 3: SAP and the Evolving Enterprise Resource Planning Software Industry. Case 4: Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand? Case 5: Honda Motor Company and Hybrid Electric Vehicles. Case 6: Procter & Gamble: The Beauty/Feminine Care Segment of the Consumer Goods Industry. Case 7: Philips versus Matsushita: A New Century, a New Round. Case 8: Mired in Corruption--Kellogg Brown & Root in Nigeria.
