Enterprise!
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品牌: William B. GartnerMaureen Bellamy
基本信息出版社:South-Western, Division of Thomson Learning; International ed (2011年2月10日)平装:592页正文语种:英语ISBN:0324786557条形码:9780324786552商品尺寸:27.4 x 21.6 x 2.4 cm商品重量:1.1 KgASIN:0324786557商品描述内容简介Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE, INTERNATIONAL EDITION, clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.目录1. Enterprise: Creating a Framework for Success. 2. Enterprisers. 3. Enterprising Fundamentals. 4. What Is an Enterprise? 5. The Legal and Regulatory Environment of Business. 6. Discovering Opportunities. 7. Feasibility. 8. Business Plans and Planning. 9. Pathways to Enterprise Creation. 10. Purchasing a Business. 11. Franchising. 12. The Enterprising Mind. 13. Branding and Marketing: Refining and Telling the Enterprise's Story. 14. Sales, Place, Price, and Service: Engaging Your Customers. 15. Finding Resources. 16. Monitoring Financial Resources. 17. Managing People. 18. Managing the Enterprise. 19. Personal and Business Transition. 20. Creating and Growing the Social Enterprise.