Legends in Marketing: Kent Monroe
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品牌: Jagdish N. Sheth
基本信息出版社:Sage Publications (CA); Seven-Volume Se丛书名:Legends in Marketing精装:1792页正文语种:英语ISBN:8132105184条形码:9788132105183商品尺寸:26.6 x 21.6 x 21.2 cmASIN:8132105184商品描述The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Kent B. Monroe. Known as one of the Deans of Pricing, Professor Monroe is pioneer of research on the information value of price. He is the author of the classic text, Pricing: Making Profitable Decisions.