Strategic Management and Business Policy: Toward Global Sustainability (13th Edition)

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  分類: 图书,进口原版,Business & Investing(商业与投资),Management & Leadership(管理与领导力),Systems & Planning,
  品牌: Thomas L. WheelenJ. David Hunger

基本信息出版社:Prentice Hall; 13 (2011年7月25日)精装:912页正文语种:英语ISBN:013215322X条形码:9780132153225商品尺寸:25.4 x 20.1 x 3.3 cm商品重量:1.6 KgASIN:013215322X商品描述内容简介This text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability.

This thirteenth edition provides an array of timely, well-researched, and class-tested cases—nineteen of which are new or revised.

目录PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY

Chapter 1. Basic Concepts in Strategic Management

Chapter 2. Corporate Governance

Chapter 3. Ethics and Social Responsibility in Strategic Management

PART TWO: SCANNING THE ENVIRONMENT

Chapter 4. Environmental Scanning & Industry Analysis

Chapter 5. Internal Scanning & Organizational Analysis

PART THREE: STRATEGY FORMULATION

Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy

Chapter 7. Strategy Formulation: Corporate Strategy

Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice

PART FOUR: STRATEGY IMPLEMENTATION AND CONTROL

Chapter 9. Strategy Implementation: Organizing for Action

Chapter 10. Strategy Implementation: Staffing & Directing

Chapter 11. Evaluation & Control

PART FIVE: INTRODUCTION TO CASE ANALYSIS

Chapter 12. Suggestions for Case Analysis

PART SIX: WEB CHAPTERS: OTHER STRATEGIC ISSUES

Web Chapter A. Strategic Issues in Managing Technology & Innovation

Web Chapter B. Strategic Issues in Entrepreneurial Ventures & Small Businesses

Web Chapter C. Strategic Issues in Not-For-Profit Organizations

PART SEVEN: CASES IN STRATEGIC MANAGEMENT

Section A. Corporate Governance and Social Responsibility

Case 1: The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility

Case 2: The Wallace Group 4Section B. Business Ethics

Case 3: Everyone Does It

Case 4: The Audit Section C. International Issues in Strategic Management

Case 5: Starbucks’ Coffee Company: The India Dilemma

Case 6: Guajilote Cooperativo Forestal: HondurasSection D. General Issues in Strategic Management

Case 7: Apple, Inc.

Case 8: iRobot: Finding the Right Market Mix?

Case 9: Dell, Inc., Changing the Business Model (Mini Case)

Case 10: Rosetta Stone Inc., Changes the Way People Learn Languages

Case 11: Logitech (Mini Case)

Case 12: Google

Case 13: Reorganizing Yahoo

Case 14: TiVo, Inc: TiVo vs. Cable and Satellite DVR Can VO Survive?

Case 15: Marvel Entertainment

Case 16: Carnival Corporation & plc

Case 17: Chrysler in Trouble

Case 18: Tesla Motors, Inc.

Case 19: Harley Davidson: Thriving Through Recession

Case 20: JetBlue: Always Growing Pains?

Case 21: TomTom: New Competition Everywhere!

Case 22: Volcom Inc.: Riding the Wave

Case 23: TOMS Shoes

Case 24: Best Buy Co., Inc.: Sustainable Customer Centricity Model?

Case 25: The Future of Gap Inc.

Case 26: Rocky Mountain Chocolate Factory, Inc.

Case 27: Dollar General Corporation: 2011 Growth Expansion Plans

Case 28: Inner-City Paint Corporation (Revised)

Case 29: The Carey Plant

Case 30: The Boston Beer Company: Brewers of Samuel Adams Boston Lager

Case 31: Wal-Mart and Vlasic Pickles

Case 32: Panera Bread Company (2010): Still Rising Fortunes?

Case 33: Whole Food Market 2010: How to Grow in An Increasingly Competitive Market?

Case 34: Burger King

Case 35: Church & Dwight: Time to Rethink the Portfolio

 
 
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