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　　分類: 图书,进口原版,Business & Investing（商业与投资）,Marketing & Sales（市场与销售）,Marketing,
　　品牌: Tadajewski

基本信息出版社:Wiley (2008年3月20日)精装:414页正文语种:英语ISBN:0470512008条形码:9780470512005商品尺寸:24.8 x 17.4 x 2.8 cm商品重量:839 gASIN:0470512008商品描述内容简介Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.媒体推荐"...an illuminating look at today's marketing profession."The Marketer June 2008

 

 

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