Strategic Management of e-Business
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品牌: Mckay
基本信息出版社:Wiley (2003年12月2日)精装:384页正文语种:英语ISBN:0470802928条形码:9780470802922商品尺寸:18.3 x 1.8 x 24.6 cm商品重量:735 gASIN:0470802928商品描述内容简介Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text. The text adopts a "post dot--com crash" organisational perspective on e--Business and e--Commerce, focusing on those elements that will be important in the future. Thus topics such as e--business strategy, m--Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e--Business this text is ideal for both IT management and e--business management units. Students are provided with the strategies and models for successful management of e--commerce initiatives. FEATURES * Chapter on m--commerce* Chapters on e--business and SMEa s* Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text* Reflects current research in strategic management of e--commerce* Written for all students undertaking study in strategic e--commerce* Combines strategy and human factors* Highlights the importance of creating value in business relationships as well as ethical governance*a Thinking Strategicallya vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution目录Chapter 1 Introduction to e--business Chapter 2 Adopting appropriate e--business models Chapter 3 E--business strategy formulation Chapter 4 E--business strategy for small and medium--sized enterprises Chapter 5 Organisational transformation enabled by information technology and the Internet Chapter 6 Transforming external relationships with suppliers Chapter 7 Transforming external relationships with customers Chapter 8 Strategies for managing information and knowledge in e--business Chapter 9 Strategic sourcing of resources, capabilities and competencies Chapter 10 E--business and strategic business networks Chapter 11 Mobile computing Chapter 12 IT governance: Delivering value from e--business
