小型企业的电子营销终级指南THE ULTIMATE GUIDE TO ELECTRONIC MARKETING FOR SMALL BUSINESS
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作者： Tom Antion著
出 版 社： Oversea Publishing House
出版时间： 2005-6-1字数：版次： 1页数： 294印刷时间： 2005/06/01开本：印次： 1纸张： 胶版纸I S B N ： 9780471718703包装： 平装内容简介
Electronic marketing isn't just for big business; the Internet is a great way for small businesses to get the word out about what they sell and what they do.Unfortunately,most small businesses fail to take full advantage of the powerful and affordable Internet marketing techniques available to them.Thankfully,The Ultimate Guide to Electronic Marketing for Small Business provides the real-world tools and tactics small business owners need to sell their products locally and around the world.
Full of easy-to-implement,practical ideas on reaching new customers and increasing sales,this handy guide is perfect for new entrepreneurs,small business owners,or anyone with a great business idea.Best of all,these tactics and techniques don't require a lot of technical skill,special knowledge,or a large investment of money.In fact,most of what you'll learn you can do on your own-without hir-ing an expert.With expert advice and a wealth of useful resources,The Ultimate Guide to Electronic Marketing for Small Business will show you how to:
Build a money-making Web site with little investment of money or time
Use the Internet to sell more of your products and services
Employ affiliate marketing to bring in even more income
Earn passive income through joint venturing with other Web sites
Evaluate your online marketing efforts for maximum effectiveness
Build a shopping cart system that automatically sells more to each of your customers
Use pay-per-click search engines to guarantee top search rankings and drive business to your site
Build a valuable database of potentialcustomers and prospects who will buy more and more from you over time.
Create viral marketing campaigns to get the word out at virtually no cost to your business
And much more
Even if you own a traditional brick-and-mortar store,the Internet is an effective and powerful way to bring in new customers and increase sales.With the commonsense online selling strategies you'll find here,success is only a click away.
作者简介：
TOM ANTION is a business consultant and public speaker who helps small businesses thrive online.He is the publisher of Great Speaking,an online magazine on public speaking with 92,000 subscribers in more than eighty countries,and also operates the Great Internet Marketing Retreat Center in Virginia Beach,Virginia.
目录
About the Author
Quick Start Overview
Introduction
1 How to Create a Small Business Website That Kicks
2 The Website Sales Process
3 Mechanics of Website Sales
4 How to Create and Distribute a Kickbutt Electronic Magazine
5 Product Development
6 International Website
7 Cool Internet Stuff
Glossary
For Ongoing Help
Index