The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices

基本信息出版社:University of Toronto Press (2013年2月25日)丛书名:Rotman-Utp Publishing精装:224页语种：英语ISBN:1442643633条形码:9781442643635商品尺寸:15.2 x 2.5 x 22.9 cm商品重量:5 gASIN:1442643633您想告诉我们您发现了更低的价格?

商品描述作者简介Kyle B. Murray is an associate professor of Marketing in the School of Business and director of the School of Retailing at the University of Alberta.目录ContentsSection 1: An Introduction to ESE Retailing Chapter 1 - The ESE Retailing Framework Chapter 2 - Segmentation and Differentiation Section 2: The Shopping Environment Chapter 3 - Locations and Formats Chapter 4 - Inside the Store Chapter 5 - Interactive Electronic Retailing Section 3: Product Selection Chapter 6 - Buying and Merchandise Management Chapter 7 - Category Management Section 4: Customer Engagement Chapter 8 - Managing Customer Relationships Chapter 9 - Customer Valuation Chapter 10 - Customer Loyalty Section 5: Putting it all Together Chapter 11 - Retail Pricing Chapter 12 - The Evolution of Retail Competition