剑桥标准商务英语教程(中级自学手册)

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  分類: 图书,外语 ,行业/职业英语,商务英语,

作者: 本社 编

出 版 社:

出版时间: 2007-8-1字数:版次: 1页数: 80印刷时间:开本: 32开印次: 1纸张:I S B N : 9780521716710包装: 平装内容简介

Business Benchmark is a brand new Business English course at three levels. It helps

students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the internationally recognised Cambridge ESOI_ BULATS (Business Language Testing Service) Test or BEC exams.

目录

Unit1 Staff development and training

Unit2 JOb descriptions and job satisfaction

Unit3 Letters of enquiry and applications

Unit4 Telephone skills

Unit5 Promotional activities and branding

Unit6 New product development

Unit7 A stand at a trade fair

Unit8 Establishing relationships and negotiating

Unit9 Going it alone

Unit10 Financing the start-up

Unit11 Starting up in a new location

Unit12 Presenting your business idea

Unit13 Business hotels and sales conferences

Unit14 Business conferences

Unit15 Reports

Unit16 Business meetings

Unit17 New technologies and change

Unit18 Using the lnternet

Unit19 A staff survey

Unit20 Offshoring and outsourcing

Unit21 Customer loyalty

Unit22 Communication with customers

Unit23 Corresponding with customers

Unit24 A business seminar

Word list

Answer key

 
 
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