So What?: The Definitive Guide to the Only Business Questions that Matter解决工作中所遇问题权威指南
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作者： Kevin Duncan著
出 版 社：
出版时间： 2008-3-1字数：版次：页数： 236印刷时间： 2008/03/01开本： 32开印次：纸张： 胶版纸I S B N ： 9781841127934包装： 平装内容简介
So What？ gets straight to the point so you can cut through the noise and nonsense of work。 Much of what we learn in our formative years is unlearnt in later life。 As grown-ups we are often unable to answer the simplest of questions in a clear， direct way， and frequently have no idea why we are doing something。 This can lead to crippling inefficiency in business， and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose。
by behaving in a genuinely inquisitive way， you can get right to the heart of the matter and save yourself hours， days， and even months of anguish。 The questions So what？， Why？， How？， and When？ can be hugely effective when applied in the right context， and this book shows you how to use them。
Once all the right questions have been posed， there is a final sure-fire method for testing whether something is relevant and helpful。 By completing the sentence “Something must be wrong if……”， it is simple to work out if you are wasting your time。 For example， “Something must be wrong if I don't want to go to work in the morning。”
So What？ shows you how to become truly inquisitive again。 So let the questions roll。 Pay attention to what the answers are。 Learn from them， and you will immediately improve your prospects of finally getting somewhere in life。
So What？ gives it to you straight like no other business book you will have read。 Kevin Duncan's no-nonsense style will take you straight to the heart of the issue a in dozens of different scenarios。 For example: The Value of Questions The only way to break the unholy chain of vagueness is to start by asking questions of yourself and others。 Lots of them。Write a list what you are not going to do
Because what you are not going to is just as important as what you are going to do。 Avoid time wasting and get n with the ob in hand。
The issue of “when”If you are going to panic， do it early。 In other words， put the frenetic activity in early on， so that there is plenty of time to make mistakes， and rectify them。Simple is good Why would you want the route to getting something done to be complicated？ If the way forward is clear， take it。Jargon and cliche red alert Business does not work if people talk nonsense。 Jargon limits clear expression and prevents people from articulating what they really mean。 Only plain English will do。The Why chromosome Take the inquisitive nature of childhood and continue it into later life。 Pass it on so that everyone starts asking Why？more often。 Let's be inquisitive grown-ups！
目录
Introduction：Understanding the Value
of Questions
1．So WHAT？
How to use the So what？cycle of questions
How to use the So what？question
For internal use only？
Internal So what？questions
External So what？questions
The art of inquisition
The Inquisition Equations
Learning from children
Venting your feelings
Sticking it to the man
The power of feelings
The importance of getting feelings out in the open
Directional and pointed lines of inquiry
Organizing your feelings
Who cares about other people’S feelings？
Interlocking your feelings with theirs
What not to say,and when not to say it
Pointless expressions of feelings
Helpful directional expressions of feelings
The power of pointy thinking
Getting the mix right
Conceding ground to make progress
The difference between an instruction and a true purpose
Summary of So what？th．inking
So what？summary
Exercise：Expressing your feelings
2．WHY？
The power of WhF？
What Why？1Tleans
Why？For what reason？
Why？For what purpose？
Why？For what cause？
Whydunnit？
Why are we here？
How to use the Why？question
Internal’why？questions
External Why？questions
“ThFee pipe”problems
When asking why？stick to the facts
The Why？chromosome
How being inquisitive leads to success and job satisfaction
if you need to ask Why？the sooner you do it the better
Why bother？
Write a list of what you are not going to do
w11y，0h why？Disgusted of Tunbridge Wells
Constructive questioning：what are youFbetter jdeas？
Taking the edge off the Why？question
Summary of Why？thinking
why？summary
Exercise：Getting constructive questioning right
Time to take stock
……
4 Who？
5 When？
6 Where？
7 Do We Really Need to Do This？
8 Something Must Be Wrong If
9 Are We There Yet？
10 What？ Author's Postscript
APPENDICES
Index