Essential communication strategies for scientists, engineers, and technology professionals, second e科技专业人员与管理者的交流真谛

作者： Herbert Hirsch 著

出 版 社： 吉林长白山

出版时间： 2002-12-1字数：版次： 2页数： 183印刷时间： 2002/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780471273172包装： 平装内容简介

Learn the tricks-of-the-trade of becoming a great technical communicator

Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?

Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.

Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.

Using scripting, you will master the fundamental principles of communicating:

How to grab the reader's or audience's attention from the start

How to maintain the connection while proceeding smoothly from topic to topic

How to provide the substantiation for the points you made

How to communicate with people from other groups, such as marketers, investors, users, and others

How to overcome such obstacles as fear, boredom, and aversion to your material

Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience.

This book is written for engineers, scientists, and technology professionals who require a simple, concise, and practical guide to all forms of communication: writing, presenting, and interacting (such as in meetings and team activities). It also provides strategies for communicating technical information to non-technical audiences, a frequent concern when applying for funding or selling technical products. It provides useful, proven methods for accomplishing these communication tasks, focusing upon real-world situations and challenges. It's a basic principle: In order to convince a reader that communications can be fun, the book on communications must be fun to read. More than a mere outline or storyboard, it assists the communicator in capturing the connection, flow, and appropriate reinforcement.

作者简介

HERBERT L. HIRSCH began his career at Systems Research Laboratories (now part of Veridian Corporation) in Dayton, Ohio, and rose to the position of Senior Engineer. Mr. Hirsch has also served as an Engineering Group Leader for Quest Research Corporation, Director of Systems Engineering for Applications Research Corporation, Director of Engineering for Defense Technology, Inc., and Chief Engineer for MTL Systems, Inc. He has also authored and coauthored books on radar antenna simulation, statistical signal processing, hardware description languages, and electronic countermeasures. Mr. Hirsch currently operates his consulting business, Hirsch Engineering and Communications, Inc., from his home in Vandalia, Ohio.

目录

Preface

Preface to the First Edition

Acknowledgments

Introduction to the Art of Communication

PART I: The Written Document-Prose and Panic

Chapter 1: Planning the Document

Making the Connection

Establishing the Flow

Providing the Reinforcement

Zero-Time Planning

Chapter 2: Acquiring a Healthy Writing Attitude

Preparing to Write

Anticipating the Readers' Needs

Enthusiasm: Enjoying It and Avoiding Writer's Block

Zero-Planning Attitude Adjustments: Theirs, Not Ours!

Chapter 3: Producing the Document

Simplicity: Why Overcomplicate the Task?

Isolation: Get Away from the Interruptions

Zero-Time Preparation Techniques: They Get What They Pay For!

PART II: The Formal Presentation-Dissertation or Disaster

Chapter 4: Planning the Presentation

Making the Connection

Providing the Flow and Reinforcement

Zero-Time Planning

Chapter 5: Acquiring the Successful Presentation Attitude

Preparing to Present

Taking the Proper Precautions

Developing a Healthy Indifference

Zero-Planning Attitude Adjustments

Chapter 6: Conducting the Presentation

Poise

Confidence

Dignity

Zero-Preparation Presenting

Handling the Video Teleconference

PART III: The Informal Discussion-Meetings and Mishaps

Chapter 7: Planning for the Meeting

Attending or Avoiding Meetings

Filtering Meetings

Planning the Meeting

Zero-Time Planning

Chapter 8: Acquiring a Meeting Attitude

Preparing

Anticipating the Unexpected

Zero-Planning Attitude Adjustments

Chapter 9: Participating in the Meeting

Starting the Meeting

Interacting in the Meeting

Finishing the Meeting

Zero-Preparation Techniques

How to Plan and Conduct the Meeting Yourself

PART IV: Cross-Culture Communication—Bridging the Gap

Chapter 10: Understanding a Communication Culture Gap

Negating Troublesome Differences

Leveraging Useful Similarities

Communicating Effectively

Chapter 11: Writing for Any Readership

Getting in Character

Getting Back to the Basics

Staying on Track

Zero-Time Techniques

Chapter 12: Presenting to Any Audience

Planning for the Unknown

Getting Acquainted

Keeping Together

Zero-Planning Techniques

Chapter 13: Meeting with Anyone or Any Group

Preparing for the Encounter

Generating Comfort

Making It Enjoyable for Everyone

Zero-preparation Techniques

Chapter 14: Conclusion

Index

About the Author