Accidental Branding: How Ordinary People Build Extraordinary Brands小品牌大作为：普通人如何做到品牌营销出奇兵
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作者： David Vinjamuri 著
出 版 社：
出版时间： 2008-3-1字数：版次： 1页数： 212印刷时间： 2008/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470165065包装： 精装编辑推荐
作者介绍：David Vinjamuri
David Vinjamuri teaches marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels & Resorts, and other leading consumer brands. David is a former brand manager at Johnson & Johnson and Coca-Cola.
For more information, visit www.accidentalbranding.com.
内容简介
Praise for Accidental Branding
"I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"
--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do?)
"The central idea of this book is nothing short of brilliant. Not that you can start a business like Burt's Bees in your basement, but that even experts can learn a lesson from the accidental marketers. Great stuff."
--Seth Godin, author of Meatball Sundae
"Accidental Branding is a gift from a master storyteller. Vinjamuri has an extensive knowledge of brands and a keen nose for great stories."
--Scott WilliamsChief Marketing Officer, Morgans Hotel Group
"Accidental Branding is a wake-up call for budding entrepreneurs who think a great brand is only about market research."
--Eve TahminciogluMSNBC.com's YourBiz blogger, author of From the Sandbox to the Corner Office
"Vinjamuri tells stories to get us to think differently about familiar brands.A great read!"
--Dawn KiernanDirector of Marketing, American Express
目录
Foreword.
Introduction
What is an Accidental Brand?
The Accidental Brand-Builder in You.
The Storyteller John Peterman (J. Peterman).
Craig Newmark (Craigslist).
Gary Erickson (Clif Bar).
Myrian Zaoui and Eric Malka (The Art of Shaving).
Gert Boyle (Columbia Sportswear).
Julie Aigner-Clark (Baby Einstein).
Roxanne Quimby (Burt's Bees).
Afterword.
Index