The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, 2nd Edition全球支配地位探索：全球的存在转变为全球竞争优势 第2版
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作者： Anil K. Gupta等著
出 版 社：
出版时间： 2008-3-1字数：版次： 1页数： 294印刷时间： 2008/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470194409包装： 精装编辑推荐
作者简介：
Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, the University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.
内容简介
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:
Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets
Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers
Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge
Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation
目录
Preface
Chapter One: Rising Up to the Global Challenge
Chapter Two: Building Global Presence
Chapter Three: Lessons from the Globalization of Wal-mart
Chapter Four: Exploiting Global Presence
Chapter Five: Cultivating a Global Mindset
Chapter Six: Building a Global Knowledge Machine
Chapter Seven: Dynamics of Global Business Teams
Chapter Eight: Globalizing the Young Venture
Chapter Nine: Leveraging China and India for Global Dominance
Notes
The Authors
Index
