Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus网络营销英雄：25位成功网上营销大师访谈录
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作者： Michael Miller著
出 版 社：
出版时间： 2008-3-1字数：版次： 1页数： 319印刷时间： 2008/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470242049包装： 精装编辑推荐
作者介绍：Michael Miller
Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.
内容简介
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers—email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Interviewees include:
Joan Holman, Joan Holman Productions
Greg Hartnett, Best of the Web, Hotel Hotline
Jacob Hawkins, Overstock.com
Mark Oldani, Circuit City Direct
Jeffrey Glueck, Travelocity
Lauren Freedman, the e-tailing group, inc.
Tamara Adlin, adlin, inc.
Steve Rubel, Edelman
Greg Jarboe, SEO-PR
Eric Ward, Link Marketing Consultant
Jordan Gold, Freedom
Heather Lloyd-Martin, SuccessWorks
Chris Baggott, Compendium Software
Ed Shull, NetResults
Brian Lusk, Southwest Airlines
Lee Odden, TopRank Online Marketing
Jill Whalen, High Rankings
Liana Evans, KeyRelevance
Perry Marshall, Perry S. Marshall & Associates
Kevin Lee, Didit
Paul O'Brien, Zvents
Ron Belanger, Yahoo!
David Fischer, Google
Phil Terry, Creative Good
Patrick Duparcq, Kellogg School of Management, Northwestern University
目录
Introduction.
1. Joan Holman: Joan Holman Productions.
2. Greg:Hartnett: Best of the Web, Hotel Hotline.
3. Jacob Hawkins: Overstock.com.
4. Mark Oldani: Circuit City Direct.
5. Jeffrey Glueck; Travelocity.
6. Lauren Freedman: the e-tailing group.
7. Tamara Adlin: Aldin, Inc.
8. Steve Rubel: Edelman.
9. Greg Jarboe: SEO-PR.
10. Eric Ward: Link Marketing Consultant.
11. Jordan Gold: Freedom.
12. Heather Lloyd-Martin: SuccessWorks.
13. Chris Baggott: Compendium Software.
14. Ed Shull: NetResults.
15. Brian Lusk: Southwest Airlines.
16. Lee Odden: TopRank Online Marketing.
17. Jill Whalen: High Rankings.
18. Liana Evans: KeyRelevance.
19. Perry Marshall: Perry S. Marshall & Associates.
20. Kevin Lee: Didit.
21. Paul O'Brien: Zvents.
22. Ron Belanger: Yahoo!
23. David Fischer: Google.
24. Phil Terry: Creative Good.
25. Patrick Duparcq: Kellog School of Management, Northwestern University.