Edison on Innovation: 102 Lessons in Creativity for Business and Beyond爱迪生论创新:商业及其它创造力102讲

分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者: Alan Axelrod 著
出 版 社:
出版时间: 2008-2-1字数:版次: 1页数: 176印刷时间: 2008/02/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9780787994594包装: 精装内容简介
In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.
作者简介
Alan Axelrod is the author of numerousbusiness and management books, includingEisenhower on Leadership and two BusinessWeek best sellers: Patton on Leadership and Elizabeth I, CEO. He is a popular speaker on leadership and has delivered speeches at venues as diverse as the Florida City and County Management Association in Orlando and the Excellence in Government Conference in Washington, D.C. He has been featured in Fortune, BusinessWeek, and Inc. and is a frequent guest on news programs.
目录
Preface
Introduction
Lesson1:stop thinking and act like a genius
1.life story of a middle American
2.getting your hands dirty
Lesson2: experiment with everything
Lesson3: become a boy of the nineteenthe century
Lesson4: knowing
Lesson5: see lt
Lesson6: working bottom up
Lesson7: do the thing ltself
Lesson8: cut and try
Lesson9: know properties, not theories
Lesson10: understand hands-on; touch everything
Lesson11: miss no detail
Lesson12: know what’s going on inside
3.how to use everything
Lesson13: profit from disability
Lesson14: lise no idea
Lesson15: be exhaustive
Lesson16:appreciate your lgnorance
Lesson17: sharpen your tolls
Lesson18: embrace problems
Lesson19: problems are directions
Lesson20: the limits of the problem approach
Lesson21: use disaster
Lesson22: no experiments are useless
Lesson23: fertile failure
Lesson24: make defects their own remedy
4.investing
Lesson25: the ideal executive
Lesson26: insure the permanency of an investment
Lesson27: invest in assets
Lesson28: start small, scale up
Lesson29: build an invention factory
Lesson30: support the shop
Lesson31: build on the weakest points
Lesson32: become a collector
5.entrepreneurship
Lesson33: take a peverse inventory
Lesson34: identify markets
Lesson35: define yourself
Lesson36: innovate without inventiong
Lesson37: inspire confidence
Lesson38: take the credit
Lesson39: be legendary
Lesson40: invent systems
Lesson41: think bigger
Lesson42: let research lead
Lesson43: don’t stop experimenting
Lesson44: invite distraction
Lesson45: time it
Lesson46: imagine the future
Lesson47: get between
6.creating your customers
Lesson48: get the news
Lesson49: give praise to the dissatisfied customer
……
7.making rain
8.grinding it out
9.managing
10.faking genius
index
书摘插图
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