Edison on Innovation: 102 Lessons in Creativity for Business and Beyond爱迪生论创新：商业及其它创造力102讲

作者： Alan Axelrod 著

出 版 社：

出版时间： 2008-2-1字数：版次： 1页数： 176印刷时间： 2008/02/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780787994594包装： 精装内容简介

In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.

作者简介

Alan Axelrod is the author of numerousbusiness and management books, includingEisenhower on Leadership and two BusinessWeek best sellers: Patton on Leadership and Elizabeth I, CEO. He is a popular speaker on leadership and has delivered speeches at venues as diverse as the Florida City and County Management Association in Orlando and the Excellence in Government Conference in Washington, D.C. He has been featured in Fortune, BusinessWeek, and Inc. and is a frequent guest on news programs.

目录

Preface

Introduction

Lesson1:stop thinking and act like a genius

1.life story of a middle American

2.getting your hands dirty

Lesson2: experiment with everything

Lesson3: become a boy of the nineteenthe century

Lesson4: knowing

Lesson5: see lt

Lesson6: working bottom up

Lesson7: do the thing ltself

Lesson8: cut and try

Lesson9: know properties, not theories

Lesson10: understand hands-on; touch everything

Lesson11: miss no detail

Lesson12: know what’s going on inside

3.how to use everything

Lesson13: profit from disability

Lesson14: lise no idea

Lesson15: be exhaustive

Lesson16:appreciate your lgnorance

Lesson17: sharpen your tolls

Lesson18: embrace problems

Lesson19: problems are directions

Lesson20: the limits of the problem approach

Lesson21: use disaster

Lesson22: no experiments are useless

Lesson23: fertile failure

Lesson24: make defects their own remedy

4.investing

Lesson25: the ideal executive

Lesson26: insure the permanency of an investment

Lesson27: invest in assets

Lesson28: start small, scale up

Lesson29: build an invention factory

Lesson30: support the shop

Lesson31: build on the weakest points

Lesson32: become a collector

5.entrepreneurship

Lesson33: take a peverse inventory

Lesson34: identify markets

Lesson35: define yourself

Lesson36: innovate without inventiong

Lesson37: inspire confidence

Lesson38: take the credit

Lesson39: be legendary

Lesson40: invent systems

Lesson41: think bigger

Lesson42: let research lead

Lesson43: don’t stop experimenting

Lesson44: invite distraction

Lesson45: time it

Lesson46: imagine the future

Lesson47: get between

6.creating your customers

Lesson48: get the news

Lesson49: give praise to the dissatisfied customer

……

7.making rain

8.grinding it out

9.managing

10.faking genius

index

书摘插图

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