CompleteMBAForDummies,2ndEditionMBA工商管理硕士大全初阶第2版
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作者： Kathleen, Ph.D. Allen等著
出 版 社：
出版时间： 2007-12-1字数：版次： 1页数： 414印刷时间： 2007/12/01开本： 24开印次： 1纸张： 胶版纸I S B N ： 9780470194294包装： 平装内容简介
Want to get an MBA？The Complete MBA For Dummies，2nd Edition，is the practical，plain-English guide that covers all the basics of a top-notch MBA program，helping you to navigate today’s most innovative business strategies。From management to entrepreneurship to strategic planning，you’ll understand the hottest trends and get the latest techniques for motivating employees，building global partnerships，managing risk，and manufacturing。
This fun，easy-to-access guide is full of useful information，tips，and checklists that will help you lead，manage，or participate in any business at a high level of competence。You’ll find out how to use databases to your advantage，recognize and reward your employees，analyze financial statements，and understand the challenges of strategic planning in a global business environment。You’ll also learn the basic principals of accounting，get a grip on the concepts behind stocks and bonds，and find out how technology has revolutionized everything from manufacturing to marketing。Discover how to：
Know and respond to your customers’ needs
Handle budgets and forecasts
Recruit and retain top people
Establish and run employee teams
Use Sarbanes-Oxley to your company’s advantage
Negotiate with the best of them
Build long-term relationships with clients
Avoid common managerial mistakes
Improve cash flow
Market your products and services
Make the most of your advertising dollar
Once you know what an MBA knows，the sky’s the limit。Read The Complete MBA For Dummies，2nd Edition，and watch your career take off！
作者简介
Kathleen R.Allen，PhD，is the author of Entrepreneurship and Small Business Management，3rd Ed.Launching New Ventures，5th Ed.Bringing New Technology to Market，and Growing and Managing an Entrepreneurial Business，as well as several other trade books。As a Professor of Entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies，based in the Marshall School of Business at the University of Southern California，Allen has helped hundreds of entrepreneurs start their ventures。At USC，she’s also director of the Marshall Center for Technology Commercialization，where she works with scientists and engineers to help bring their inventions to market。As an entrepreneur herself，Allen has co-founded four companies and is presently the co-founder and president of N2TEC Institute，which is dedicated to technology-based economic development in rural areas of the United States（www。n2tec.org）。
Allen holds a PhD from USC，an MBA，and a master’s degree in Romance Languages。
目录
Introduction
Part Ⅰ：The New，Improved World of Business
Chapter 1：The MBA in a Nutshell
Chapter 2：Today’s Hottest Business Trends
Chapter 3：Entrepreneurship for Everyone
Chapter 4：Global Business：Fun and Profit in Katmandu
Chapter 5：Polish Your Crystal Ball for Some Strategic Planning
Part Ⅰ：Managing a Business in the New World
Chapter 6：Managing Is Hard；Leading Is Even Harder
Chapter 7：Carrots and Sticks：The ABCs of Motivating Employees
Chapter 8：Hiring and Firing：How to Get Good Employees and Keep Them
Chapter 9：One for All and All for One：Building Teams That Really Work
Part Ⅲ：Money：What You Don’t Know Will Hurt You
Chapter 10：All You Ever Wanted to Know about Accounting
Chapter 11：Working Your Way through Financial Statements
Chapter 12：Deciphering the Mysteries of Financial Planning and Analysis
Chapter 13：Understanding Stocks and Bonds
Chapter 14：It Takes Money to Make Money
Part Ⅳ：Marketing in the New World
Chapter 15：You Are Nothing without a Customer
Chapter 16：Getting Noticed with Advertising and Promotion
Chapter 17：Navigating the New World of Selling
Part Ⅴ：Other Important Stuff
Chapter 18：Manufacturing and Distribution：It’s a Brave New World
Chapter 19：The Ins and Outs of Risk Management
Chapter 20：In Business，Everything Is Negotiation
Chapter 21：Econ 101：The Basics of Economics
Part Ⅵ：The Part of Tens
Chapter 22：Ten Biggest Mistakes Managers Make
Chapter 23：Ten Effective Ways to Market Your Products and Services
Chapter 24：Ten（Or So）Steps to Improve Your Cash Flow
Index
