LEAP!:QuitYourJob,StartYourOwnBusiness&SetYourselfFree跳跃：辞掉你的工作，建立自己的事业，解放自己

作者： Ian Sanders著

出 版 社：

出版时间： 2008-3-1字数：版次： 1页数： 214印刷时间： 2008/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781841127989包装： 平装编辑推荐

作者介绍：Ian Sanders

Ian Sanders has been ‘doing it himself’ for seven years as a business and marketing consultant. He has helped launch new ventures in radio, television, design and music. His current marketing company, OHM, (Outhouse Media), has clients that range from global brands such as Benetton to the small business around the corner.

Ian’s skills are in bringing common sense advice and fresh perspectives to clients whatever their size, helping them to exploit their market potential. With more and more of his contacts setting up by themselves, Ian was inspired to write up his experiences in Leap! With his eight years as an independent and another ten years working for others, his mix of experience, insight and ideas makes him best placed to guide others through this new scrambled up world of work.

Ian is passionate about enterprise, about doing it differently and reinventing to succeed. He currently lives in Leigh-on-Sea with his wife, Zoë, and two children.

内容简介

Who Do You Think You Are?

Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination.

What Does it take to Survive in This New Scrambled Up World of Work?

* Attitude - to get started

* Enterprise - to succeed

* Success - at maximising opportunities

* Worklife - in the right balance

The challenges - and the opportunities - for the 'entrepreneur-within' the huge. For micro-businesses, home-workers, freelancers, it's all for the taking.

That is the essence of LEAP! A stimulus for taking the plunge to go it alone and set yourself free... and for making it up as you go along!

"Ian Sanders connects brilliantly wit the mindset and needs of talented professionals in their migration away from corporate mediocrity. LEAP! is a personal guidebook to both the practicality and emotion of making work matter." - Chris Nel, Partner, Tom Peters Company

目录

Preface

Acknowledgements

Introduction

What this isn't

Who do you think you are?

Part One: ATTITUDE

1Starting out

2Make sure you're hungry

3Passion wins

4Get known for being a safe pair of hands

5Be distinctive

6Don't bullshit

7Perception is everything

8Soaking it up

9Warning: steep incline ahead

10Get involved and get visible

11Don't listen to anyone who says 'no' to your ambition

12Be realt

13Follow your gut feeling

14Leverage what you've learnt

15Get out of the classroom

16Knock down the barriers

17A focal point

18Why failure's OK

19You'd better believe it ...

20From city trader to sole trader

21Conformity sucks

22Why catalysts count

23It's a risky business

24'Easy'??!

25Go for it ...

Part Two" ENTERPRISE

1The bare basics

2Having the idea

3Do it yourself

4Making something (anything) out of nothing

5Wrapping up your know-how

6'Sell' is not an expletive

7Expressing yourself

8Learn to juggle ... well

9Turning a contact into a client

10Charge them!

11Make sure you are valued

12Doing the deal

13Enterprise is the only way

14Why being a chameleon can be a good thing

15A toe in the water

16Funding ain't often fun

17The power of collaboration

18Introduction time

19Know how to make money

20Counting your money

21Qn the cheap

22Different kinds of profit

23What is 'core business' anyway?

24Get a reward

25Doing the sell

26Keep in touch

27Quick and ready

28Brand power

29Reinvent yourself

……

Part Three:SUCCESS

Part Four :WORKLIFE

Appendix:Tales from the frontline of the scrambled up world of work

Index