BUSINESS WRITING CLEAR AND SIMPLE(商业写作指南)
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分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者: Learning Express Editors著
出 版 社:
出版时间: 2007-11-1字数:版次: 1页数: 222印刷时间: 2007/11/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9781576856376包装: 平装内容简介
The basics of business writing from organizing your ideas to creating crystal-clear correspondence. Write and get results like a CEO. Everyone in the business world can benefit from strong writing skills. This comprehensive guide offers a solid foundation in good busines writing. Starting with writing fundamentals such as composition and grammar, and moving on to business letters for every situation-including e-mail-it also offers 29 great tips for enhancing your writing, plus essential writing references.
目录
Introduction
1 Basic Training
Organize Your Thoughts
Analyze Your Audience
Be Clear and Concise
Keep It Simple
Accentuate the Positive
Avoid Certain Words
Add a Personal Touch
Tailor Your Content
2 Composition
Use Correct Formats
Business Letter Formats
Parts of a Business Letter
Memorandums
Electronic Correspondence
International Correspondence
Salutations and Closings
Resumes and Cover Letters
Paper and Envelopes
3Sample Letters
Acknowledgments
Adjustments
Announcements
Apologies
Appointments
Appreciation
Collection
Complaints
Confirmations
Credit
Employees
Follow-Up
Goodwill
Guest Speaker
Haven't Heard from You in a While
Inquiries
Instructions
Introduction
Invitations
Motivational
Orders
Proposals
Reassurance
Recommendations
Reference
Refusal
Reminders
Reports
Requests
Reservations
Sales
Sympathy
Thank You
Transmittals
Welcome
4Grammar
Parts of Speech
Sentences
Punctuation
Capitalization
Spelling