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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Robert B. Cialdini著

出 版 社： Oversea Publishing House

出版时间： 2007-1-1字数：版次： 1页数： 320印刷时间： 2007/01/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780061241895包装： 平装编辑推荐

作者简介：

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

内容简介

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

目录

INTRODUCTION

1 Weapons of Influence

2 Reciprocation: The Old Give and Take... and Take

3 Commitment and Consistency: Hobgoblins of the Mind

4 Social Proof: Truths Are Us

5 Liking: The Friendly Thief

6 Authority: Directed Deference

7 Scarcity: The Rule of the Few

EPILOGUE Instant Influence:Primitive Consent for an Automatic Age

NOTES

BIBLIOGRAPHY

INDEX

 

 

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