龙行天下：改变全球竞争格局的中国成本创新 Dragons at Your Door
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作者： Ming Zeng; Peter J. Williamson著
出 版 社： Oversea Publishing House
出版时间： 2007-6-1字数：版次： 1页数： 239印刷时间： 2007/06/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781422102084包装： 精装内容简介
Starred Review. According to business professors Zeng (of Cheung Kong Graduate School in China) and Williamson (of INSEAD in Fontainebleau and Singapore), the slogan of the China International Marine Container Group, "Learn, Improve, Disrupt," could just as easily apply to any such Chinese corporation, each of whom are busy using those principles to reinvent manufacturing, with global consequences. The authors reveal that low labor costs are only one advantage enjoyed by Chinese companies, and that the "three faces" of cost innovation (offering high technology at low cost, a near-impossible range of choice, and "speciality products" at volume prices) have given them impressive inroads to markets long assumed impenetrable. This is sobering reading for Western audiences; while the authors avoid the alarms that sound throughout many current business books on China, their dry, factual approach may prove even more unnerving. Though it may paint a disturbing portrait of a competitor formidable even in its infancy, the anecdotes and analysis this volume brings to light are bound to inspire anyone serious about global business or politics today.
作者简介：
Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China.
目录
Preface and Acknowledgments
Introduction
Dragons at Your Door
1 Disrupting Global Competition
How Did They Get Here So Fast?
2 Cost Innovation
The Chinese Dragons’Secret Weapon
3 Loose Bricks
Rethinking Your Vulnerabilities
4 TheWeak Link
Limitations ofthe Chinese Dragons
5 Your Response
Winning in the New Global Game
Conclusion
Charting the Future
Notes
Index
About the Authors
