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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Mark Hirschey 著

出 版 社： Oversea Publishing House

出版时间： 2002-6-1字数：版次： 1页数： 771印刷时间： 2002/06/01开本： 大16开印次： 1纸张： 胶版纸I S B N ： 9780324183306包装： 精装内容简介

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

作者简介

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.

目录

Preface

PART 1 OVERVIEW OF MANAGERIAL ECONOMICS

1 Nature and Scope of Managerial Economics

2 Economic Optimization

3 Demand and Supply

PART 2 DEMAND ANALYSIS

4 Demand Analysis

5 Demand Estimation

6 Forecasting

PART 3 PRODUCTION AND COST ANALYSIS

7 Production Analysis and Compensation Policy

8 Cost Analysis and Estimation

9 Linear Programming

PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION

10 Perfect Competition and Monopoly

11 Monopolistic Competition and Oligopoly

12 Pricing Practices

PART 5 LONG-TERM INVESTMENT DECISIONS

13 Regulation of the Market Economy

14 Risk Analysis

15 Capital Budgeting

PART 6 SUMMARY

16 Organization Structure and Corporate Governance

17 Public Management

Appendix A: Compounding and the Time Value of Money

Appendix B: Interest Factor Tables

Appendix C: Statistical Tables

Selected Check Figures for End-of-Chapter Problems

Index

 

 

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