Consumer Behavior: Buying， Having， and Being， 6th 消费者行为
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作者： 本社 编
出 版 社： Oversea Publishing House
出版时间：字数：版次：页数： 621印刷时间：开本： 12开印次：纸张： 胶版纸I S B N ： 9780131230118包装： 平装目录
SECTION 1: CONSUMERS IN THE MARKETPLACE
Chapter 1 Consumers Rule
SECTION 2: cONSUMERS AS INDIVIDALS
Chapter 2 Perception
Chapter 3 Learning and Memory
Chapter 4 Motivation and Values
Chapter 5 The Self
Chapter 6 Personality and Lifestyles
Chapter 7 Attitudes
Chapter 8 Attitude Change and Interactive Communications
SECTION 3: CONSUMERS AS DECISION MAKERS
Chapter 9 Individual Decision Making
Chapter 10 Buying and Disposing
Chapter 11 Group Influence and Opinion Leadership
SECTION 4: CONSUMERS AND SUBCULTURES
Chapter 12 Organizational and Household Decision Making
Chapter 13 Income and Social Class
Chapter 14 Ethnic, Racial, and Religious Subcultures
SECTION 5: CONSUMERS AND CULTURE
Chapter 15 Age Subcultures
Chapter 16 Cultural Influences on Consumer Behavior
Chapter 17 The Creation and Diffusion of Global Consumer Culture