High Tech High Touch高科技 高思维
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分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者: John Naisbitt著
出 版 社: Oversea Publishing House
出版时间: 1999-10-1字数:版次: 1页数: 274印刷时间: 1999/10/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9781857882551包装: 精装内容简介
What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in what he calls a "Technology Intoxication Zone," and he urges people to unplug their laptops long enough to rediscover the simplicity of starry nights and snowfallsAand remember what it means to be human. Naisbitt at least raises questions about the effects of technology on culture and the spirit that the authors of The Long Boom (reviewed above) seem to think are a waste of valuable bandwidth. $125,000 ad/promo; 7-city author tour.
目录
Preface to the International Edition
Introduction: Our Technologically Intoxicated Zone
America's story
Symptoms of high tech intoxication
What Is High Tech High Touch ?
What is technology?
What is high tech?
What is high touch?
What is high tech high touch?
From high tech to high touch
PART ONE — TODAY: UNDERSTANDING CONSUMER TECHNOLOGY
THROUGH TIME AND PLAY
Technology Is the Currency of Our Lives
High-touch time
High-tech time
The siren's call
Advanced simplicity
High-tech simplicity
Technology as community
Expanding time
A high-touch message through high-tech media
Labor or leisure
Recipe for escape
Escape through adventure travel
The Military-Nintendo Complex
Huge market
From ping-pong to murder
From audio and visuals to tactile
Packaged emotions
Simulation for soldiers
Serious war games
Marine doom
The military-Nintendo complex
Military games for kids
The catharsis conundrum
A culture of violence
Television and tobacco
The magical kiddy world
Electronic parenting
Conditions of a culture of violence
Education, litigation, legislation
PART TWO - TOMORROW: UNDERSTANDING GENETIC TECHNOLOGY
THROUGH RELIGION AND ART
Galileo→Darwin→DNA
Geneticists: the new explorers
Germline gene therapy
The science
……
Death,Sex,and the Body:The New Specimen Art Movement
Epilogue