Greentailing And Other Revolutions In Retail: Hot Ideas That Are Grabbing Customers’ Attention And Raising Profits零售商吸引客户注意力并提高利润的热点思想—将部分利润捐献给生态环境保护工作及其他变革

作者： Neil Z. Stern，Willard N. Ander 著

出 版 社：

出版时间： 2008-9-1字数：版次： 1页数： 241印刷时间： 2008/09/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470288580包装： 精装内容简介

In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.

In addition to greentailing, the book examines five other top retail trends:

Demographic Shifts Provide Retail Opportunities

Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price

Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing

Selling Services, Not Just products

Brands Going Retail—The Battle for Control of the Customer

Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.

作者简介：

Neil Z. Stern is Senior Partner at McMillan| Doolittle, one of America's leading retail consultancies, and an authority on retail trends. He has developed retail strategies for such companies as McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble.

目录

Preface

Introduction—What's Going to Revolutionize Retailing In The Future ?

Compressed Life Cycle

Chapter One Inflection Points in Retailing

Inflection Point Model

Create or React

What's Involved in Getting It Right?

How Do You Know if You're on the Right Path?

Chapter Two Trends are Interconnected

Start with the Customer, Please!

Power of Demographics

Consumer Behavior Changes and Demography

Disrupters and Accelerants

Putting It All Together

Chapter Three Greentailing 2.0—The Second Generation of Green

Greentailing 2.0—Defined

Beware Greenwashing

The Green Movement

Greentailers Abroad

What Are The Key Elements Of Greentailing?

Think Green

Act Green

Sell Green

Convey Green

Chapter Four The Consumer's View on Green

Green Practices:

Where the Rubber Hits the Road—What Matters Most

Chapter Five Greentailing In Action—Case Studies

Apparel, Home, and Specialty Retail

Buffalo Exchange—Renewable Green

Pivot Boutique—A Green Entrepreneur

Nau—And the Dangers of Getting Ahead of the Curve.&

Williams-Somona, Inc

Big Box Retailers

The Home Depot's Eco Options Program

Wal-Mart's Real Green Efforts

Target

Staples

Office Depot

Grocery

Whole Foods Market—Greentailing's Poster Child

Safeway

PCC Natural Markets

Trader Joe's

Suppliers

Method and Cleaner Cleaning Supplies—Eco-Hip

Unilever

Apple

Greener Outdoors

Timberland

REI

Nike

Gaiam

Greener Buildings

Green Exchange

Chapter Six Putting Green Practices into Action

Thinking Green

Incorporate Green Initiatives into Your Mission and Core Values

Develop Green Advocates within Your Organization

Acting Green

Design Environmentally and Energy Efficient Buildings

Develop Efficient Methods For Dealing with Waste

Promote Eco-Friendly Packaging

Convert To Energy-Conscious Fleets

Offset Carbon Emissions

Get Involved

Selling Green

Source and Promote Products That Are Environmentally Responsible

Conveying Green

Corporate Social Responsibility

Green Communication Systems

Encourage Transparent Policies

Be Charitable

Summary

Chapter Seven The Hot Five— Other Revolutionary Themes in Retail

The Hot Zone

Chapter Eight Demographic Shifts Provide Retail Opportunities

A Look at U.S Demographic Trends

Capitalizing on Future Demographic Shifts

Getting to Where the Puck is Going to Be…Ahead of the Big Demographic Shifts

Beyond Demographics: The Significance of Lifestyle, Attitudes and Values

Time Compression

Customers in Comtrol

Chapter Nine Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits beyond Price

Lululemon Athletica—A New Breed of Experiential Retailer

Oops—Paiva Didn't Deliver on Experience

Who Else Gets Experience?

Chapter Ten Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Nonstore Retailing

Intelligent MultiChannel

JCPenney

Williams-Sonoma Inc

Popping Up All over the Place

Launching Brands Directly

Bare Escentuals

The Pampered Chef

Creative Memories

Other Non-Store Retailing Channels

Reaching Consumers in New and Reinvented Ways

Chapter Eleven Selling Services, Not Just Products

Democratization of Service

Demographic Shifts

Services Are Clearly Outpacing Retail Growth

PetSmart and the “Humanization” of Pets

Softer Side of Services

Retail Clinics—Affordable Diagnosis and Cure In One Spot

Financial Services

So What's Next?

Chapter Twelve Brands Going Retail—The Battle for Control of the Customer

Blame Apple (or Coach), but Blame Someone

Why Do Brands Go Retail?

What's Needed for Long-Term Success?

Chapter Thirteen 12 Rules of Successful Retail Innovation

Chapter Fourteen Looking back and Looking Forward

Notes

Index