From Assets To Profits: Competing For Ip Value & Return从资产到利润：IP价值与回报的竞争
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作者： Bruce Berman 著
出 版 社：
出版时间： 2008-11-1字数：版次： 1页数： 296印刷时间： 2008/11/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470225387包装： 精装编辑推荐
作者简介：Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property holders and managers. He has played a significant role in IP-related transactions and litigation and has helped to positively position billions of dollars in intellectual assets. His previous books include Making Innovation Pay and From Ideas to Assets, both highly acclaimed anthologies published by Wiley.
内容简介
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
目录
Acknowledgments
Introduction
Chapter 1 Out Of Alignment–Getting IP And Business Strategies Back In Synch (Dan Mccurdy)
Perspective
The Emergence Of Patent Trolls, And Their Impact On IP Licensing
In A Changing IP And Business Environment, What Is The Correct IP Strategy?
The Need To Tie Intellectual Property Strategy To Overall Business Strategy
Using The Company's Intellectual Property To Improve Business Performance
Not Magic – Just Hard Work
Chapter 2 The Evolution Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P Lord)
Perspective
Introduction
The Past: The Integrated Industrial Economy
The Nature Of The Technology Firm
The Role Of Intellectual Property
A Precursor To The Business Of Licensing
The Present: The Disaggregated Modern Economy
Transition From Industrial To Modern Economy
The Nature Of The Technology Firm
The Role Of Intellectual Property
The Business Of Licensing
The Future? The Interrelated “Open” Economy
Transition From Modern To “Open” Economy
The Nature Of The Technology Firm
The Role Of Intellectual Property
Implications For The Business Of Licensing
Conclusion
Chapter 3 Strategy Before Tactics: Re-Engineering The IP Ecosystem (Kevin Rivette)
Perspective
Ecosystem Reengineering–What Is It?
Profit Pool Positioning: “Show Me The Money”
Advantaged Networks: “Who Do I Want To Play With?”
Collaborative Innovation: “How To Avoid Looking Over Your R&D Shoulder”
Chapter 4 IP Investing: Catalyst For Return Or Recipe For Pain (Bruce Berman)
Perspective
Many Shapes And Sizes
Few Rights Are Assets
Who Are IP Investors?
The True Value Of IP
Where Is IP Investing Headed?
Chapter 5 Making Sense Of Recnt Court Decisions and US Patent Reform (Irving Rappapport and Bruce Berman)
Perspective
Patent Competition (What Is It?; How Has It Changed? What Does It Mean For Business & Innovation?)
What Is Patent Competition?
How Has Patent Competition Changed?
“Dark Pools” Of Competitive Information
What Patent Competition Means For Business And Innovation
The Myths Fostered By Those Claiming The Patent System Needs Drastic Change
Emerging New IP-Based Business Models
Patent Search, Software And Analytic Services
Buying And Selling Patents
Licensing Patents
Litigation Finance And Investment Firms
IP Financial Firms
Developing, Patenting And Enforcing Inventions (Dpeis)
IP Acquisition Aggregators
Recent Supreme Court Decisions' Impact On Business
Patent Reform Legislation
Patent Office Streamlining Initiatives
Conclusions
Chapter 6 Patent Valuation Methods And Contexts: Navigating Dangerous Waters (James E Woods, Phd)
Perspective
Valuation Techniques
Quantifying Value
Approaches To Valuation
Synthesizing And Reconciling Values Derived From Alternative Approaches
Other Patent Valuation Methods
Sources Of Value
Analytical Framework
Use Of The Patented Technology
License Patent Rights
Strategically Restrict Competitors
Other Sources
Practical Application
Chapter 7 Measuring And Conveying IP Value In The Global Enterprise (Joe Beyers)
Chapter 8 More Valuable Than Cash: Strategic Patents AND Return On Investment (Willy Shih)
Chapter 9 The Changing Economics Of Patent Litigation: Assessing Risk & Return (Ronald J Schutz)
Chapter 10 Making Reputation Pay: How Intellectual Assets Influence Shareholder Value (Jonathan Low)
Chapter 11 IP Asset Sales: A Work In Progress (James E Malackowski)
Chapter 12 The Evolving Role Of IP In M&A: From Deal-Breaker To Deal
Chapter 13 Patents-As-Hedge: Wall Street's Emerging Monetization Model (John A Squires)
Chapter 14 Financing IP Assets – What Banks And Traditional Capital Providers Are Missing (Keith Bergelt)
Chapter 15 Property And Capital Refined: Toward A Global Knowledge Value Chain (Ulf Petrusson And Bowman J Heiden)
Index
