Marketing For Rainmakers: 52 Rules Of Engagement To Attract And Retain Customers For Life吸引并留住客户使其成为永久客户的52条法则

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作者: Phil Fragasso 著

出 版 社:

出版时间: 2008-7-1字数:版次: 1页数: 279印刷时间: 2008/07/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9780470247532包装: 精装内容简介

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

作者简介

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

目录

Dedication

Acknowledgments

Introduction: Making Rain While the Sun Shines

Section One: The Brand-Focused Rainmaking Marketer

Roe #1: Begin at the End

Roe #2: Be a Hobgoblin

Roe #3: Get Yourself Some Culture

Roe #4: Be True to Your School

Roe #5: Say It Like You Mean It

Roe #6: Broaden Your Brandwidth

Roe #7: Bow to the Wow

Roe #8: Stay Up, Sell Out, Cash In

Section Two : The Strategic Rainmaking Marketer

Roe #9: See the Forest in Every Tree

Roe #10: Feed the Lion and Spare the Mouse

Roe #11: Smarten Up

Roe #12: Manifest Your Destiny

Roe #13: Kill the Cat

Roe #14: Fuhgeddabout Woulda Coulda Shoulda

Roe #15: Muddy the Waters

Roe #16: Start From Scratch

Section Three: The Tactical Rainmaking Marketer

Roe #17: Celebrate Smilestones

Roe #18: Ignore the Bliss

Roe #19: Stick It

Roe #20: Shorten Up to Sweeten Up

Roe #21: Face the Facts

Roe #22: Say No to Yes But

Roe #23: Sweat Like a Pig

Roe #24: Lose Your Head

Roe #25: Slow Down to Speed Up

Roe #26: Don't Just Because You Can

Roe #27: Show Them the Money

Section Four : The Customer-Focused Rainmaking Marketer

Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS

Roe #29: Reject IOUs

Roe #30: Act Big, Feel Small

Roe #31: Speak Greek Only in Greece

Roe #32: Listen to be Heard

Roe #33: Say NYET to Nyuk!

Roe #34: Love'em OR Leave'em

Roe #35: Go the Extra 18 Inches

Roe #36: Tarnish the Golden Rule

Section Five: The Competitive Rainmaking Marketer

Roe #37: See the Whites of Their Eyes

Roe #38: Shop Till You Drop

Roe #39: Experience the Experience

Roe #40: Choose to Lose

Roe #41: Analyze This

Roe #42: Expect the Unexpected

Roe #43: Give Up

Section Six: The Hardwired Rainmaking Marketer

Roe #44: Tell a Story Worth a Thousand Pictures

Roe #45: French KISS

Roe #46: Light Your Lying Pants on Fire

Roe #47: Sell Soft, Market Hard

Roe #48: Reduce Your Attention Spam

Roe #49: Choose Them Over Us

Roe #50: Just Don't Do ID

Roe #51: Suck It Up

Roe #52: Burn This Book

Index

 
 
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