Starring You！： The Insiders’ Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life权威人士教你成为明星：如何利用电视和媒体宣传你的品牌，公司和自己
分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Marta Tracy等编著
出 版 社： 音像供货
出版时间： 2007-7-1字数：版次： 1页数： 267印刷时间：开本： 32开印次： 1纸张：I S B N ： 9780061171123包装： 平装内容简介
The subtext of this media primer for businesspeople by two veterans of various TV shows is far more interesting than the actual content. Not only do the authors take it for granted that most individuals want to appear on television, but they argue that the very skills that position one for a closeup have universal application beyond electronic exposure. Learning to define yourself as a brand, clarify your message, and convince someone that your idea is worth paying attention to (or, eventually paying for) in a crisp, concise way are valuable tools whether you want to get on television, become head of your PTA, or land that dream job, they coo. They lay out a fairly unsurprising collection of lessons such as familiarizing yourself with the shows, creating something pitch-worthy before pitching and respecting the time of those in the business. Interviews with television insiders slow down what is already a tanklike velocity. Still, if one knows nothing about getting TV exposure, this book may well increase the slim odds of landing a spot. (July 3)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
目录
Foreword by Paula Deen
Chapter I The Power of the Glowing Box
Chapter 2 In the TV Guide of Life,WhoAreYou--andWhy
Chapter 3 Know the Shows!
Chapter 4 Perfect Pitch
Chapter 5 TheWelcome Guest
Chapter 6 ExpandYourTV Presence
Chapter 7 Showou the Money
Chapter 8 A Host of Options
Conclusion Wrap Party--AreYou Ready to Be a Star?
Resources