Common Sense Business： Starting, Operating, and Growing Your Small Business--In Any Economy！ 任何经济体系下通用的小企业创业由于发展的基本常识

作者： Steve Gottry 著

出 版 社： 音像供货

出版时间： 2005-9-1字数：版次： 1页数： 336印刷时间：开本： 大32开印次： 1纸张：I S B N ： 9780060778385包装： 精装内容简介

From Publishers Weekly

Joining the unofficial club of marketing communications experts who write books after years of running their own business, Gottry- coauthor of The On-Time, On-Target Manager-presents a practical, confessional volume of advice for small business management. The twist: readers can learn from mistakes Gottry made running his Minneapolis-based ad agency and video production firm, which failed spectacularly after a 22-year run. (He now heads another business, a "content creation" company called Priority Multimedia Group.) Gottry's analysis of his earlier failure, against the backdrop of what he did right when founding and building his business, distinguishes this volume from the pack. In clear, direct prose with an inspirational tone, Gottry's advice is as well organized as it is well intended. From implementation to growth, to preservation and evolution, to downsizing, he includes specific how-to's, which explain, for example, ways to prioritize bills for payment when cash is tight (e.g. pay the lawyers last). But as he periodically revisits his big fall from grace, he dwells a bit too longingly on his personal losses (the 'corporate' Mercedes, boat and plane). Though the occasional preachy sermon against bigotry and materialism also distracts from his practical advice, Gottry still effectively communicates his main message: watch your receivables, not the instrument panels that guide your expensive toys.

目录

Acknowledgments

Foreword by Ken Blanchard, Ph.D.

Preface

Introduction

PART ONEThe Small Business Life Cycle

1. The Dreaming Stage

2. The Planning Stage

3. The Implementation Stage

4. The Growth Stage

5. The Preservation and Evolution Stages

6. The Selling/Divesting Stage

The Alternate Route

7. Downsizing Voluntary and Involuntary

8. Bankruptcy

9. The Second Start-Up

PART TWOBuilding on Your Assets

10. Yourself

11. Your Employees

12. Your Customers

13. Your Vendors

14. Your Capital

15. Your Relationship with Your Community

PART THREEConquering YourNatural Enemies

16. Busy-ness

17. Busybodies

18. Sloppiness

19. Debt

20. The Government

21. Addiction

22. Fear

23. There's Always Tomorrow!

Appendix

Index