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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： John Naisbitt著

出 版 社： 音像供货

出版时间： 2006-10-1字数：版次： 1页数： 282印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780061136887包装： 精装内容简介

When Megatrends was first published nearly a quarter-century ago, Naisbitt was hailed as a cutting-edge futurist. Today, however, he's more like your crotchety grandpa, complaining about how he can't get through the voice-mail system to talk to a real person. Naisbitt's latest book reads like a manuscript that's been stuck in a drawer since 1985, as his insights into the future—corporations are becoming more powerful than nation states, video games are an art form—are embarrassingly behind the times. Although he touts 11 principles to help readers cultivate forward-looking thinking, these turn out to be banal guidelines like "focus on the score of the game" and "don't add unless you subtract." Tangential rants about hysterical environmentalists and free market capitalism as the only way to organize modern society reveal a creeping conservative mindset, but even here Naisbitt is bringing up the rear, touting Friedrich Hayek long after everyone else has moved on to Leo Strauss. In his eighth predictive tract, the author coasts on his reputation. (Oct.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

作者简介

Megatrends，IOHN NAISBITT’S first published book in 1982，was at the top ofthe New York Times bestseller list for more than two years and sold more than nine million copies． His experience reaches from executive positions in the corporate world to appointments by Kennedy and Johnson，and as an entrepreneur．He is a former visiting fellow at Harvard University,a former visiting professor at Moscow State University,and currently a faculty member at Nanjing University in China．Naisbitt serves as a Distinguished International Fellow,Institute of Strategic and International Studies(ISIS)，in Malaysia．He has 1ived in three continents and travels the world as one of its most sought—after speakers．He holds fiteen honorary doctorates in the humanities，technology,and science．

目录

Prologue

Introduction

PART 1: MINDSETS

1 While many things change, most things remain constant

2 The future is embedded in the present

3 Focus on the score of the game

4 Understanding how powerful it is not to have to be right

5 See the future as a picture puzzle

6 Don't get so far ahead of the parade that people don't know you're in it

7 Resistance to change falls if benefits are real

8 Things that we expect to happen always happen more slowly

9 You don't get results by solving problems but by exploiting opportunities

10 Don't add unless you subtract

11 Don't forget the ecology of technology

PART 2: PICTURES OF THE FUTURE

1 CULTURE: A Visual Culture Is Taking Over the World

2 ECONOMICS: From Nation.States to Economic Domains

3 CHINA: The Periphery Is the Center

4 EUROPE: Mutually Assured Decline

5 OUR EVOLUTIONARY ERA: Reservoir of Innovation

Endnotes

Acknowledgments

Index

 

 

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