会展英语（含1MP3光盘）
点此进入淘宝搜索页搜索分類: 图书,外语 ,行业/职业英语,商务英语,
作者： 冯玮 主编，杜昌国 副主编
出 版 社： 武汉大学出版社
出版时间： 2009-4-1字数：版次： 1页数： 240印刷时间：开本： 16开印次：纸张：I S B N ： 9787307068131包装： 平装内容简介
本教材由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。本书的特点：专业性和实用性强。填补目前市场没有此类书的空白。
目录
Part One English for Conventions
Unit I Talking about Convention Industry
Background and Direction
Dialogue 1 : What Makes a Great Convention City?
Dialogue 2: Booking a Meeting
Reading: The Historical Development of Convention Industry
Practical Writing: Convention or Meeting Proposal
Exercises
Unit 2 Planning of Meetings and Conventions
Background and Direction
Dialogue 1 : Planning for the Convention
Dialogue 2 : Arranging for the Convention
Reading: The Routine Work of Meeting Planner
Practical Writing: Convention Lead Form
Exercises
Unit 3 Conference enue Selection
Background and Direction
Dialogue 1 : Negotiating about Conference Venue
Dialogue 2 : Site Selection
Reading: Event Venue Selection
Practical Writing: Meeting Room Reservation Form
Exercises
Unit 4 Selling and Promoting Conventions
Background and Direction
Dialogue 1 : Bargaining for a Discount
Dialogue 2: Negotiating Conference Facilities
Reading: Event Planning Service
Practical Writing: Convention Registration Form
Exercises
Unit 5 Conference Registration
Background and Direction
Dialogue 1: Convention Registration
Dialogue 2: Registering at Conference
Reading: Convention Registration Service
Practical Writing: Call for Conference
Exercises
Unit 6 Catering Service for Convention
Background and Direction
Dialogue 1 : Catering Arrangement for a Seminar
Dialogue 2: Confirming Catering Service
Reading: Event Catering
Practical Writing: Catering Arrangement
Exercises
Unit 7 Post-conference Tour
Part Two Englist for Exhibitions
Unit 8 Talking about Exhibition Industry
Unit 9 Exhibition Planning and Marketing
Unit 10 Booking a Stand
Unit 11 Booth Installation and Dismantlement
Unit 12 Exhibition Logistics
Unit 13 Exhibition Reception
Unit 14 Post-exhibition Research and Analysis
Keys to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions）about Trade Show
参考书目
